Country / Region: Hong Kong
About Chow Tai Fook Jewellery Group Ltd:
Founded in 1929, the iconic brand “Chow Tai Fook” of the Group has been widely recognised for its trustworthiness and authenticity, and renowned for product design, quality and value. The legacy of the Group and its iconic brand is rooted in innovation, craftsmanship and heritage. Chow Tai Fook has spread its presence in more than 500 cities across Greater China, Singapore, Malaysia, Korea, Japan and the US. Decades have passed and generations have come and gone; still, Chow Tai Fook, with its current roster of 30,000 employees, continues to stand the test of time.
What the judges have to say:
The jeweller launched an initiative that marries its vertically integrated business model and a patented nano-diamond marking technology together. The Group is the pioneer in introducing traceable diamonds. This breakthrough innovation is called Chow Tai Fook T MARK diamond brand – one of the many contributions the company has introduced to the jewellery industry. The “T MARK” innovation adheres to the four Ts: Diamonds that are nothing less than traceable, transparent, thoughtful and truthful. Each “T MARK” diamond pledges a truthful disclosure of a diamond’s journey, with records of procurement, cutting and polishing, marking, authentication, design and manufacturing – all conveniently showcased to customers.
