Country / Region: Japan
About Primo Japan Inc:
Established in 1999, Tokyo-based Primo Japan Inc is one of the largest retail chain stores for bridal jewellery in Asia. It has 82 stores across Asia, including 59 I-PRIMO bridal ring speciality stores and 13 Lazare Diamond boutiques in Japan which specialises in high-quality diamond jewellery. Most of their products are made of platinum 900 and pink gold, but can also be customised in yellow and white gold.